Ahhh ski movies. … Ahhh powder. … Ahhh rubbernecking crash scenes that make you actually curse out loud.

Here’s the newest trailer from PowderWhore, coming to a ski town near you. Featuring Black Diamond tele monsters Kate and Will Cardamone, SKIING magazine’s own Female Telemark Freeskiing World Champion, Megan Michelson, as well as Cloudveil ambassador and Male Telemark Freeskiing World Champion, Nick Devore.

Check out the following or click the link to Watch Nick rip up the Jackson backcountry in the RPK Jacket.

Cloudveil, maker of Inspired Mountain Apparel, has redesigned its fall site to include more user-friendly and sport-specific elements as well as interactive video product reviews.

Working with local producers Arden Oksanen and Trask McFarland of Arris Films, Cloudveil produced athlete video product reviews. Darrell Miller of Storm Show Studios filmed the Sulli TV episodes, a series of product spotlights hosted by Cloudveil co-founder Steve Sullivan. Check out an episode of SULLI TV.

Cloudveil ambassadors, Nick DeVore, Lisa Watson, Jon Klaczkiewicz, and Jason Tattersall highlight their favorite Cloudveil products while doing what they do best in the Jackson backcountry. Videos can be viewed on the newly designed Cloudveil online product pages or on the Cloudveil YouTube Channel at www.youtube.com/cloudveilvideos. Watch Tele sensation Nick DeVore talk about his favorite Down Patrol jacket below.

The new cloudveil.com Web site has also been altered to offer a more directed approach for the online consumer. Not only can users search by sports as specific as expedition mountaineering and skate skiing, but they can also link to relevant Web sites with news about that activity or read about Cloudveil ambassadors in that category.

“The Sulli TV video reviews are way for us to provide our online community with an in-depth look at the product features as well as the product in action,” says Steve Sullivan, Cloudveil co-founder. “A studio photograph only gets you so far and today’s consumer likes to know exactly what they are getting.”

The new website design and video product reviews are just a continuation of Cloudveil’s growing interactive network. Last year, the brand launched this site, TheMountainCulture.com, a blog about mountain town life. Cloudveil also operates a group on Facebook.

“We have a very loyal customer base,” says Suzie Hultman, Cloudveil Consumer Marketing Manager. “And our ability to interact with them, get their feedback and share what’s happening at Cloudveil through a number of different web mediums will only benefit the brand and the product in the future.”

After Labor Day, Jackson folks start counting the days until winter. And while you wouldn’t know it from the sunshine outside, winter is almost here. Kind of. To get you psyched for the powdery goodness, we’ve put together a mini vid of Cloudveil athletes ripping in Jackson Hole’s backcountry.

As Cloudveil thought about content for its fall catalog, due out by mid-September, they realized that what drives people to shop Inspired Mountain Apparel isn’t necessarily a love for our new colors or zippers or pockets (which are sweet), but a love for the place these items will be used. With that in mind, the company asked four writers to share their observations and stories from the shoulder season, the transition in the high country from summer into winter. With chilly mornings and sunny days here in Jackson Hole, we thought this would be a fine time to share those essays.

This one’s by Abby Sussman. Enjoy the crisp mornings, the frosty dawns and keep checking back for more experiences on this in between time in the high country.

As a backcountry ranger, my life hinges on the weather.

My season starts when the winter’s snowpack recedes to reveal avalanche lilies and releases slide alders, relieving them of their bowed posture. My term ends when the first heavy snow accumulates and rocky edges of alpine tarns grow a thin lens of ice.

I have spent all summer in this map quadrant, checking permits, dismantling fire rings and picking up Clif Bar wrappers. But the final patrol isn’t so much to ready the wilderness for my absence as to ready myself for absence from this wilderness.

On a crisp bluebird morning I wake to the crackling of heavy frost on my tent and a dusting of new snow on sharp ridges. The backpackers have completed their loops, the day hikers have gone home and even the best campsites are silently vacant.

A few remaining huckleberries are harvested for my oatmeal, and although they are mealy and have lost their sweetness, the fruit still holds the taste of sunlight. Uneasy winds stack clouds into the stratosphere and then scatter them suddenly in favor of blue sky, as I ascend the ridge to watch shadows lengthen in shortening daylight.

In the mountains, shifting seasons bring uncertainty. Freezing levels rise and fall on a whim, creeks swell with incessant rains and foot logs run rapids downstream. My trails—finally clean after a summer of housekeeping—are littered again with fallen branches. I, too, am in transition, my life a reflection of the wilderness I patrol.

While bears fatten up for hibernation, I line out my winter budget, tallying per diem and overtime, depositing a last paycheck only to make a withdrawal for a season pass. Vine maple leaves turn sunshine hues and drop to the forest floor, as I swap tank tops for a down puffy at the storage unit. Salmon swim upstream, returning home after a life at sea, half-dead and still fighting the current, while I book a flight for my own return trip home to the East Coast.

Before snow settles in, I will turn in my badge and nametag, trade starchy green uniform pants for off-duty jeans and trek out of this wilderness for the last time. When I come back in spring—if my position is still funded—snow will shrink from my meadows as I plan campsite restorations and report trail conditions. And the cycle will resume.

On the flanks of this crevassed volcano, her upper reaches obscured by clouds, I hoist my pack for the hike out and double check that I have not left a sock hanging or a tent stake in the ground. Turning to the trail, I pause, and like a parent closing the door to a sleeping child’s room, take a last glimpse at my charge before walking away.

Stop by Cloudveil’s flagship retail store this week for for screamin’ deals and hip art.

First, pick up all the End of Summer Sale items of Inspired Mountain Clothing you can fit in your reusable bag, then peruse the inspired art created by skier artist Lynsey Dyer.

If you show up Wednesday between 5 and 7 p.m., you can also sample wine, cheese and Snake River Brews at Dyer’s art opening. Read More »

Cloudveil employees got it rough. Read More »